Marketing Curriculum

Marketing in the Digital Age includes topics:
Reaching Customers Digitally
Helping Customers Find You
Managing Your Corporate Reputation Online
Essentials of Public Relations includes topics:
Strategies for the Modern Public Relations Professional
Writing Skills for Public Relations
Essential Marketing Strategies includes topics:
The Basics of Marketing
The People and Planning in Marketing
Product, Pricing, and Promotion in the Marketing Mix
Distribution and E-Marketing Ethics in the Marketing Mix
Competitive Marketing Strategies: Analyzing Your Organization
Designing Products to Fit the Channel
Increasing Competitiveness through Collaboration
Using Web Analytics to Increase Sales
Trade Show Marketing - Planning Ahead